Property Leads

Head of SMS Lead Generation Strategy (Sending & Data Acquisition)

United States

Sponsorship not specifiedDetected 27 days ago

A/B TestingHubSpotSalesforceCRMPerformance MarketingBusiness DevelopmentLead GenerationNegotiationCadenceCollaboration

About the role

Data Partnership Development: Identify, vet, and negotiate revenue-share agreements with data vendors, lead aggregators, and other companies possessing compliant, high-intent homeowner data.
SMS Campaign Strategy & Execution: Design, launch, and manage end-to-end SMS marketing campaigns aimed at generating home offer leads.
Infrastructure Setup: Select, implement, and manage the optimal SMS platform(s) to support high-volume, compliant messaging.
Performance Optimization: Continuously A/B test messaging scripts, cadence, and audience segmentation to maximize response rates, lead quality, and overall ROI.
Cross-Functional Collaboration: Work closely with the sales/acquisitions team to ensure a seamless handoff of generated leads and establish feedback loops to improve lead quality.
Reporting & Analytics: Track and report on key performance indicators (KPIs) such as delivery rates, response rates, cost per lead (CPL), and revenue generated from SMS campaigns.

5+ years of experience in performance marketing, lead generation, or business development, with a minimum of 2 years specifically focused on high-volume SMS marketing.
Hands-on experience with enterprise SMS platforms, CRM integrations (e.g., Salesforce, HubSpot), and data management tools.
Highly data-driven with the ability to analyze campaign performance and make rapid, data-backed optimizations.
Technical Proficiency: Hands-on experience with enterprise SMS platforms, CRM integrations (e.g., Salesforce, HubSpot), and data management tools.

Strong negotiation skills with a track record of structuring and managing successful revenue-share or affiliate data partnerships.

About Us Property Leads is a marketing/pay-per-lead company that generates inbound and motivated seller leads in the real estate investor space.
We are a team of driven individuals with lofty goals for the company and ourselves.
Many companies describe themselves as families.
We are more of a high-performance sports team looking to win the yearly championship.
The ideal candidate is highly driven, enjoys working, is fun and friendly, and is willing to face challenges head-on in a fast-paced, ever-evolving environment.
The Role We are seeking a highly strategic and hands-on Head of SMS to build and lead our internal SMS lead generation engine from the ground up.

Competitive base salary plus a highly lucrative performance-based bonus/commission structure tied directly to the revenue generated from your SMS campaigns.
Comprehensive benefits package (Health, Dental, Vision).
The opportunity to build and own a critical growth engine for a fast-growing company.
Entrepreneurial spirit with the ability to thrive in an ambiguous environment and build a new function from scratch.
Flexible remote work environment.

Property Leads is a marketing/pay-per-lead company that generates inbound and motivated seller leads in the real estate investor space.
We are a team of driven individuals with lofty goals for the company and ourselves.
Many companies describe themselves as families.
We are more of a high-performance sports team looking to win the yearly championship.
The ideal candidate is highly driven, enjoys working, is fun and friendly, and is willing to face challenges head-on in a fast-paced, ever-evolving environment.

Deep, practical understanding of TCPA regulations, 10DLC registration, opt-in/opt-out requirements, and carrier filtering rules.

This listing is sourced directly from Property Leads's careers page and normalized into a canonical job model.