B-Stock
Senior Manager, Lifecycle & Buyer Growth Marketing
Hybrid (Boston, MA); Hybrid (HQ - San Mateo, CA) · Senior
Work authorization required$130k-$145kDetected 19 days ago
HubSpotMarketoCRMGrowth MarketingAccount ManagementLogisticsProcurementLeadershipPublic Speaking
About the role
- B-Stock's marketplace growth depends on a thriving buyer ecosystem at every level.
- This role exists to make hard calls, not just run campaigns.
- B-Stock has dozens of seller requests, marketing campaigns, and product updates competing for buyer attention every day.
Responsibilities
- Premium Buyers ($250K+/year) - Support the BAM team with marketing programs that deepen engagement and accelerate growth
- Influence Sellers - who do not report to you - to change how they message, price, and prioritize for Key and Premium Buyers, using credibility and relationship-building rather than authority
- Build enough trust with the BAM team that they act on your recommendations for Premium Buyer engagement, even when it means changing how they operate
- Own the end-to-end buyer lifecycle - from registration through first bid, first win, Key Buyer status, and long-term retention
- Design and manage multi-channel demand generation programs to acquire new buyers and activate them on the platform
- Our core values have shaped the company we are today and will continue to drive our success for many years to come.
Requirements
- 5+ years of experience in lifecycle marketing, demand generation, or growth marketing, ideally in a B2B marketplace or e-commerce environment
- Track record of making and defending high-stakes marketing decisions with incomplete data - and owning the outcome
- Experience designing personalized marketing programs driven by buyer behavior, segmentation, or lifecycle stage - not just executing campaigns
- Hands-on experience with marketing automation platforms at a workflow design level - Braze, Iterable, HubSpot, Marketo, or similar
- Experience with AI-powered marketing tools for personalization, segmentation, or predictive analytics - and judgment about where AI should and shouldn't drive decisions
Nice to have
- Experience marketing to professional resellers, wholesale buyers, or B2B procurement audiences
- Familiarity with auction-based or reverse-logistics marketplace models
- Prior experience managing tiered customer programs - different marketing motions for different value segments simultaneously
- Experience with marketing ops infrastructure - attribution models, lead scoring, lifecycle triggers, or CRM workflows
- The pay rate for this role will range between $130,000 to $145,000, per annum.
Compensation
- We consider many factors when determining salary offers, such as the applicant's work experience, education and training, skills, market data, and internal equity.
Benefits
- Competitive compensation packages, including bonus and options
- Medical, Dental, and Vision benefits
- Paid Time Off, telecommuting, and matching 401(K)
- Support for continuing education
- B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory.
- Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down.
Company info
- Our customers range from today's top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.
Visa & Work Authorization
- Work Authorization required.
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This listing is sourced directly from B-Stock's careers page and normalized into a canonical job model.