Prodege

Sr. Lifecycle Marketing Manager - Mobile Gaming

Remote California · Senior · Full-time

Sponsorship not specified$137k-$160kDetected 2 hours ago

HTMLCSSSQLA/B TestingJiraEmail MarketingCRMExcelLeadershipCommunicationProblem Solving

About the role

Prodege is moving fast and changing fast, and we need a lifecycle leader who finds that energizing rather than exhausting.
If you want a settled CRM program with fixed journeys and a steady calendar, this isn't your role, and that's okay.
Working across multiple game brands, you'll directly influence core outcomes: Day 1/7/30 retention, session frequency, monetization, deliverability health, and brand strength.

Own lifecycle strategy across onboarding, early progression, live ops engagement, monetization moments, churn prevention, and reactivation
Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value
Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
Build, launch, and manage automated lifecycle workflows across email, push, in-app, and in-game surfaces
Develop modular, repeatable campaign frameworks that work across titles for speed and consistency
Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
Build player cohorts: new players, mid-core progressors, high-value spenders, at-risk churners, and dormant players
Design and run A/B tests and holdout experiments across lifecycle programs
Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
Partner with technical teams to resolve deliverability or infrastructure issues

Master's degree in Marketing or a related field
Experience with free-to-play, live ops, or subscription-based gaming models
Familiarity with rewards, loyalty, or gamified engagement systems
Experience managing lifecycle programs across multiple games at scale
Working knowledge of Excel, Jira, and creative tools
Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
Experience with CAN-SPAM compliance and email best practices

Bachelor's degree in Marketing or a related field
5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
3+ years of hands-on experience with Braze or a comparable enterprise platform
2+ years with Airship or similar mobile engagement tools
Deep working knowledge of email, push, and in-app channels
Strong analytical mindset, with experience designing and interpreting experiments
Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company security, confidentiality, and quality standards

Keep lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation
Execute high-volume, large-scale email campaigns supporting launches, live ops events, and promotions
Personalize communications using dynamic content, behavioral triggers, and advanced scripting
Align lifecycle programs tightly with live ops calendars, seasonal beats, and product releases
Segment players using behavioral, engagement, progression, and spend data

The anticipated base salary range for this position is $137,000 to $160,000.
The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to: the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc.
Prodege is a multi-state employer, and final compensation within this range could be impacted by work location.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus, equity, or benefits.

Prodege offers a comprehensive benefits package to US full-time employees, including medical, dental, vision, short-term disability, long-term disability, and basic life insurance.
Employees receive flexible PTO, plus paid sick leave prorated based on hire date, and eight paid holidays throughout the calendar year.
Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance.
Employees receive flexible PTO, as well as paid sick leave prorated based on hire date.

At Prodege, we are committed to creating a diverse and inclusive environment.
We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.
We encourage individuals of all backgrounds to apply.
Employers will consider qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.

Prodege Benefits:
US Employees have eight paid holidays throughout the calendar year.
Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.

This listing is sourced directly from Prodege's careers page and normalized into a canonical job model.