Canals
Demand Generation Manager
San Francisco
Sponsorship not specifiedDetected 76 days ago
SEMEmail MarketingGrowth MarketingOutbound SalesCommunicationAccounts Payable
About the role
- We've only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.
- This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments.
- The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them.
Responsibilities
- Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
- Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
- Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
- Set up nurture programs for every stage of the funnel to create and accelerate pipeline
- Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
- Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
- Build and maintain campaign landing pages
- Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
- Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
- Manage agencies and outside resources to achieve goals
Requirements
- 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS
This listing is sourced directly from Canals's careers page and normalized into a canonical job model.