Pernod Ricard

Senior Manager, Brand Insights & Strategy

New York, NY · Senior

Sponsorship not specified$137k-$171kDetected 30 days ago

Brand StrategyResearchCommunication

About the role

The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA.
This role uncovers deep consumer and demand moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership.
The opportunity offers meaningful impact on communication, innovation, and renovation for iconic global brands, within a fast‑paced and collaborative organization.

Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives
Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners

Bachelor's degree
7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
5+ years leading primary quantitative and qualitative research initiatives
Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)

Who will love this job
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.
Check out PRUSABenefits.com for details.
Pernod Ricard USA is an Equal Opportunity Employer.
Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals.
To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment

Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research
Proven experience developing holistic learning plans that integrate multiple data sources

Where Conviviality is at work.
Pernod Ricard is a global premium international champagnes and spirits company.
We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet®, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson's, Rabbit Hole, TX, Smooth Ambler and Skrewball™ whiskey.
Working at Pernod Ricard is all about igniting conviviality in all that we do.
Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial.
Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
(1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers.
We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
Pernod Ricard is a global premium spirits and wine company.
We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
You'll be part of an inclusive and diverse organization where professional development and career mobility are core to the talent strategy.

or employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military serv

This listing is sourced directly from Pernod Ricard's careers page and normalized into a canonical job model.