Redpanda Data
Principal Growth Marketing Manager
US - Remote · Principal
Sponsorship not specified$161k-$189kDetected 1 day ago
SQLCloud PlatformsKafkaLLMsAgentic AIA/B TestingProject ManagementSEMGoogle AdsMarketing AnalyticsGrowth MarketingPerformance MarketingCommunication
> stay_score
odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- You'll set the roadmap, run experiments, analyze performance, and continuously improve how we reach and convert our target audience.
- If you enjoy learning from data and finding creative ways to reach technical audiences, you'll thrive in this role.
- Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation
Responsibilities
- As a Principal Growth Marketing Manager, you'll build and scale the programs that help technical practitioners and decision makers discover, evaluate, and adopt Redpanda.
- You'll own the strategy and execution across paid search, paid social, content syndication, and other digital channels.
- This role will require you to collaborate closely with product marketing, content, demand generation, sales, and operations to turn top-of-the-funnel awareness into pipeline and revenue growth.
- We move quickly, test constantly, and expect you to build the roadmap instead of waiting for one.
- Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages)
- Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing
- Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels, engaging both technical practitioners and decision makers rather than optimizing to a single persona
- Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms, reallocating spend based on CAC, pipeline contribution, and ROI by channel
- Own the Qualified.com http://Qualified.com platform to create custom, targeted digital experiences on our website to generate pipeline and account engagement
- Drive conversion rate optimization on paid landing pages in partnership with web marketing and product marketing
Requirements
- 5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software
- Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility
- Strong analytical mindset with the ability to translate data into actionable insights
Nice to have
- Experience marketing developer tools, cloud infrastructure, streaming, Kafka, or data platforms
- Experience with AI-driven marketing tools, automation, and agent workflows
- Experience with Qualified.com http://Qualified.com or similar website personalization/conversational marketing tools
- You'll dive into a nimble, high-impact team with the latest AI tools - and the budget to actually use them.
Skills
- Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools
Compensation
- U.S. base salary range for this role is $160,500 - $189,000.
Company info
- We strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary.
- Join Redpanda if you'd enjoy being part of a fast-moving, diverse, people-first organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.
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This listing is sourced directly from Redpanda Data's careers page and normalized into a canonical job model.