Iherb
CRM Program Lead
Home Office, CA
Sponsorship not specified$77k-$110kDetected 9 days ago
SQLData VisualizationProject ManagementJiraConfluenceCRMExcelLogisticsVendor ManagementCommunicationOrganizational Skills
About the role
- iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States.
- We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name.
- With over 40 million customers globally, iHerb is upgrading and expanding its retention marketing team.
Responsibilities
- As we expand our CRM capabilities, we're seeking a data-driven, highly organized CRM Program Manager to own key marketing channels and programs that drive engagement, retention, and lifetime value.
- Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery.
Requirements
- 7+ years of marketing experience in CRM or retention marketing
- Proven experience managing one or more CRM channels - such as direct mail, SMS, push notifications, or email.
Nice to have
- Experience with direct-to-consumer brands preferred.
- Asana, Confluence, Jira experience preferred
Skills
- Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)
- Highly proficient in excel and project management tools (Asana)
- listening, verbal, and written
- Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs).
- Define the strategy, roadmap, and KPIs for each program, aligned with iHerb's customer lifecycle and retention goals.
- Oversee creative development and review processes for all campaigns and customer touchpoints.
- Knowledge, Skills and Abilities:
- Strong communication skills: listening, verbal, and written
Compensation
- The expected salary range for this role is $77,234 - $110,000 USD.
- The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
Benefits
- Strong project management and organizational skills - able to translate vision into clear execution plans.Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI).
Company info
- For A Better You
- At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone.
- As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
- We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.
- We believe that individually we are incredible, but when we come together, our growth is infinite.
- In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
- Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change.
- If you're ready for it, we want you to join our team.
- Get started now.
Equal opportunity
- iHerb is an Equal Opportunity employer.
Visa & Work Authorization
- opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.
- The CRM Program Manager will take full ownership of one or more key lifecycle marketing channels or programs - such as Direct Mail (Postcards), SMS/WhatsApp Messaging, and Opt-In Growth across Email, Push, and App.
- Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs).
This listing is sourced directly from Iherb's careers page and normalized into a canonical job model.