Myprize
Director of Paid Media & Demand Generation
Miami, USA · Director · Full-time
Sponsorship not specifiedDetected 149 days ago
SQLData AnalysisA/B TestingProject ManagementGrowth MarketingForecastingLeadershipCommunication
About the role
- Creative Testing & Iteration Engine: Establish a disciplined, repeatable system for ideation, production, testing, and iteration of ad creative.
- Executive-Level Insights & Strategy Communication: Translate complex performance data into concise business narratives for executive leadership, clearly outlining trends, risks, opportunities, and recommended actions.
- AI-Driven Performance Acceleration: Incorporate advanced automation and AI-enabled tools into creative development, targeting refinement, and performance diagnostics to increase testing throughput and unlock new growth efficiencies.
Responsibilities
- Collaborate with internal teams and external partners to rapidly identify breakout concepts and systematically amplify top performers.
- Manage agency and vendor relationships with clear performance expectations, structured experimentation plans, and defined accountability for delivery, efficiency, and innovation.
- Stay ahead of platform evolutions, algorithmic shifts, and emerging best practices across paid ecosystems, proactively adjusting strategy to maintain performance advantages in a dynamic market.
- As Director of Paid Media & Demand Generation at MyPrize, you'll drive the technical implementation strategy across paid media channels, helping accelerate top of funnel for MyPrize's marketing engine.
- You'll work across paid media, data analysis, and several advertising networks to drive MyPrize's cross-product marketing efficiency in coordination with cross-functional teams including Product, Engineering, Legal, and more.
- External Partner Oversight: Manage agency and vendor relationships with clear performance expectations, structured experimentation plans, and defined accountability for delivery, efficiency, and innovation.
- Platform Expertise & Optimization: Stay ahead of platform evolutions, algorithmic shifts, and emerging best practices across paid ecosystems, proactively adjusting strategy to maintain performance advantages in a dynamic market.
Requirements
- 5-7 years experience leading social and demand generation strategy for high-growth consumer technology or gaming companies.
- Clear and effective communicator with excellent project management skills and ability to coordinate across multiple teams and stakeholders.
- Proven track record of managing marketing campaigns and promotional calendars with measurable impact on performance and team efficiency.
- What you bring to MyPrize: 5-7 years experience leading social and demand generation strategy for high-growth consumer technology or gaming companies.
Nice to have
- SQL knowledge is a plus.
Skills
- Prioritization skills that balance speed with the pursuit of excellence.
Compensation
- Own and scale MyPrize's paid media acquisition strategy across all acquisition channels, stewarding a substantial annual media investment and ensuring disciplined allocation, forecasting accuracy, and return-driven scaling.
Benefits
- Health, Dental, and Vision Flexible Spending Account Flexible Vacation Policy
- Remote-first company with hybrid offices in NYC & Miami Equity 401K Comprehensive insurance plans: Health, Dental, and Vision Flexible Spending Account Flexible Vacation Policy
- Benefits and Perks: Remote-first company with hybrid offices in NYC & Miami Equity 401K Comprehensive insurance plans: Health, Dental, and Vision Flexible Spending Account Flexible Vacation Policy
Apply directly at Myprize →Create a free account for alerts like thisView Myprize immigration profile
This listing is sourced directly from Myprize's careers page and normalized into a canonical job model.