Health Evolution

VP, Marketing

Washington, DC, United States · Vp

Sponsorship not specified$10k-$15kDetected 11 days ago

Brand StrategyLeadershipCommunication

About the role

Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on campaign execution.

Build a measurement and analytics framework that connects marketing activity to pipeline, membership growth, event utilization, and renewal
Oversee content, paid, and organic programs that build reach without diluting brand credibility
Recruit, develop, and lead a high-performing marketing and communications team
Partner closely with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey, from awareness and recruitment through onboarding, engagement, and renewal
Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives
Strategic & Data-Driven Marketing: Demonstrated ability to build and execute a marketing strategy grounded in data - from audience segmentation and funnel analysis to measurement of campaign and channel performance.
Brand, PR, Media & Communications Leadership: Track record of developing and launching PR, media relations, and branding campaigns, including managing agency and media relationships, serving as a spokesperson, and shaping narrative and communications for a discerning, senior audience.
Leadership: Experience building and leading marketing teams, managing budgets, and operating as a trusted partner to executive leadership; comfortable in a fast-moving, still-scaling environment.

Competitive, comprehensive health care coverage
Flexible paid time off
Health Evolution is an
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Health Evolution is a selective membership of chief executives and influential leaders from the most impactful organizations across the health care industry.
Health Evolution's range of in-person and virtual convenings include:
The largest, most influential gathering of health care CEOs and senior leaders in America
Peer-to-peer discussions exploring major themes reshaping health care
Marketing experience within health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience is strongly preferred.
Credible, polished communicator able to represent the brand directly to CEOs, health system leaders, and board-level audiences.
Develop and own Health Evolution's integrated marketing strategy, from brand, demand generation, to member engagement, all aligned to organizational growth and retention goals
Lead the positioning, messaging, and go-to-market planning for Health Evolution's brand and major convenings

This listing is sourced directly from Health Evolution's careers page and normalized into a canonical job model.