Kraken

Senior Social Media Specialist - xstocks

United States · Senior

Sponsorship not specifiedDetected 48 days ago

FigmaProduct Strategy

About the role

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

Own xStocks' social presence across X and Linkedin as primary channels, building credibility and visibility with partners, exchanges, DeFi protocols, and institutional audiences
Drive proactive, end-to-end partnership content; from pre-launch planning through execution, building co-marketing programs that help partners succeed alongside xStocks and keep them invested in the RWA narrative
Develop sustainable, sequenced content strategies that extend campaign life and maximize impact across the full product roadmap
Build and manage a high-signal community through campaigns, participation loops, and conversations that drive real engagement and retention
Own your performance metrics with a focus on outcomes and business impact, not vanity metrics

Turn complex topics - tokenized equities, onchain markets, DeFi mechanics - into content that is clear, compelling, and shareable for both crypto-native and institutional audiences
5+ years in social media and community management, with a strong background in finance, fintech, or crypto - B2B or institutional experience strongly preferred
Strong grasp of DeFi mechanics and the ability to translate them into content that resonates
Exceptional content creation skills end-to-end
sharp writing and the instinct to know what will land (Figma proficiency a plus)
Data-driven with a focus on measuring outcomes and business impact, not reach and impressions
Proficient with AI tools for content ideation, production, and workflow efficiency
uses AI as leverage, not a crutch

xStocks is Payward's tokenized equities framework, where every token is backed 1:1 by the underlying share held in custody by a regulated entity, giving investors direct financial exposure to publicly traded companies.
Since launching, xStocks have surpassed $25 billion in total transaction volume across blockchain ecosystems.
We're looking for a Social Media Manager to own xStocks' global presence.
This is primarily a B2B role - building xStocks' brand credibility, shaping its narrative, and making it the definitive voice for tokenized equities across exchanges, DeFi protocols, chains, and institutional partners.
The other side of the role is community; engaging and growing the base of users and holders who believe in what xStocks is building.
If you're plugged into crypto and financial markets, know how to speak to both industry insiders and everyday investors, move proactively rather than reactively, and thrive in fast-moving environments, this is your seat.
Build and run automations and systems that keep xStocks reactive to market events (quarterly earnings, macro moves, DeFi developments) so the brand is always part of the conversation at the right moment

er, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other prote

This listing is sourced directly from Kraken's careers page and normalized into a canonical job model.