Life360

Director of Product, Engagement, AI Native

Remote, USA; Remote, Canada · Director

Sponsorship not specified$202k-$295kDetected 47 days ago

A/B TestingCadenceResearchCommunication

About the role

The team's work spans Safety, Connection, and Coordination - and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU.
The scope is broader than a single feature area.
You'll define the engagement framework that connects connection, coordination, and safety surfaces into a coherent member experience - and you'll influence across Growth, Platform, and adjacent product teams that depend on engagement infrastructure.

Own the engagement strategy and roadmap across connection, coordination, and safety surfaces - setting multi-quarter direction and influencing at the org level
Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU
Define the engagement metric framework - L5+ frequency, multi-circle activity, relationship depth - and use it to prioritize bets, design experiments, and measure outcomes
Partner with Growth to convert acquisition into durable engagement: drive measurable lift in circles with multiple engaged members and members active in 2+ circles
Lead experimentation at multiple scales: fast, narrow tests to validate hypotheses and multi-quarter bigger bets as strategy demands
Strategic ownership at the director level. You set multi-quarter direction, create clarity from ambiguity, and influence across teams - not just within your own. You've owned engagement strategy for a product with tens of millions of users.
Experimentation expertise across scales. You cycle fluidly between fast, narrow experiments and multi-quarter bigger bets. You design metric frameworks, not just track KPIs.
Members Before Metrics - We focus on building an exceptional experience for families.

10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale.
Experimentation expertise across scales.

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment

You'll join Locations Experiences, which owns the core member experience at Life360.
You'll lead the strategy for deepening connection across members and the relationships they hold close, partnering closely with Growth and Product Platform teams across Life360.
About the Job
We're hiring a Director of Product to own the engagement strategy across Life360's member experience.
This is a director-equivalent IC role - you won't manage a team of PMs, but you'll set the strategic direction for how Life360 deepens and broadens member engagement across every relationship type, daily moment, and family rhythm on the platform.
This role requires someone who can set multi-quarter strategy, drive clarity from ambiguity, and ship through cross-functional partnership at scale.
Life360 operates as an AI-native organization.
You'll use AI across your entire workflow - research synthesis, spec drafting, experiment analysis, prototyping - and you'll contribute to defining what AI-native product management looks like at Life360.
The US-based salary range for this position is $201,500 to $294,500.
The Canada-based salary range for this position is $233,000 to $273,000.
We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

This listing is sourced directly from Life360's careers page and normalized into a canonical job model.