trulyfreehome

trulyfreehome

Director of Conversion Rate Optimization (CRO)

Traverse City, Michigan, United States · Director

Sponsorship not specified$120k-$150kDetected 20 days ago
HTMLCSSA/B TestingFigmaSketchUX ResearchDesign SystemsAccessibilityResearchLeadershipCommunicationCollaborationMentoring

About the role

  • You are not just designing interfaces-you are designing decisions.
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Customer portal and subscription management

Responsibilities

  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
  • Translate behavioral insights and data into conversion-driven design decisions
  • Use insights-not opinions-to drive decisions
  • This role sits at the intersection of direct-response design, UX strategy, behavioral psychology, and data-driven experimentation.
  • Modernize design while protecting conversion performance during transition
  • Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful.

Requirements

  • Proven success in high-conversion DTC ecommerce and subscription businesses
  • Experience leading major website redesigns or rebrands
  • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams

Nice to have

  • Measurable outcomes (before/after metrics preferred)
  • Preferred Experience

Compensation

  • $120,000-$150,000 base + performance incentives
  • Company Overview
  • We believe conversion is a human experience problem, not just a traffic problem.
  • Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful.
  • That philosophy sits at the center of this role.
  • Position Summary

Benefits

  • A mission-driven company improving human and environmental health
  • Health, dental, and vision insurance
  • Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially.
  • Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.
  • Flexible PTO and fully remote work

Company info

  • Truly Free, Inc.
  • We are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem.
Apply directly at trulyfreehome →Create a free account for alerts like thisView trulyfreehome immigration profile

This listing is sourced directly from trulyfreehome's careers page and normalized into a canonical job model.