A16zcrypto

A16zcrypto

Demand Generation Lead

New York · Mid

Sponsorship not specifiedDetected 122 days ago
SQLA/B TestingSEOGoogle AdsEmail MarketingSalesforceMarketoGrowth MarketingSalesProcurementResearchLeadershipCollaboration

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odds of building a lasting career here

20Risky
Cap-exempt (no lottery)0
Sponsors this role14
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • At Talos, you'll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn.
  • In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.
  • These are long sales cycles with multiple stakeholders, and buyers respond to credibility and relevance more than volume.

Responsibilities

  • Design demand generation programs end-to-end - from audience definition and asset planning through distribution, nurture, and handoff to sales - aligned to the buyer journey for Talos's core ICP segments: global banks, institutional brokers, asset managers, hedge funds, retail brokers, and neobanks.
  • Build and run account-based marketing plays targeting named accounts, coordinating across paid, email, content, and event channels.
  • Develop event-driven programs tied to industry conferences, turning pre- and post-event engagement into qualified pipeline.
  • Manage co-marketing programs with strategic partners that extend Talos's reach into adjacent buyer communities.
  • Own execution across paid social (LinkedIn), Google, display, email marketing, and marketing automation workflows, including audience segmentation, A/B testing, and ongoing optimization.
  • Build and manage nurture sequences that move prospects from first touch through to sales-ready status, using behavioral signals to deliver the right content at the right time.
  • Work with sales associates and sales directors to develop campaign kits, retargeting sequences, and account-specific outreach playbooks that give reps the context to have relevant conversations.
  • Design programs tailored to specific ICP segments and personas - heads of trading, CTOs, heads of digital assets, prime services and custody teams, compliance and risk leads - rather than broad-market campaigns.
  • Develop persona-specific landing pages, gated assets, and ad creative that reflect each buyer's operational context.
  • Conduct a structured audit of Talos's existing content across all products and media types - reports, case studies, product overviews, webinars, sales decks, demo videos, and more - to build a clear inventory of campaign-ready assets organized by segment, persona, funnel stage, and topic.

Requirements

  • 4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics - not just marketing activity.
  • You have built programs from scratch, not inherited them, and you can point to specific outcomes you drove.
  • Strong messaging judgment - the ability to take a complex product value proposition and sharpen it into campaign copy that a senior financial services buyer would find relevant and credible.
  • Familiarity with digital asset markets, crypto infrastructure, or institutional trading technology - or a track record of getting up to speed quickly in a technical domain.
  • Experience with intent data platforms such as 6sense or Bombora, using signal data to prioritize account targeting and time outreach.
  • Working knowledge of SEO and AEO fundamentals and content distribution strategy in a B2B context.
  • Required
  • 4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics - not just marketing activity. You have built programs from scratch, not inherited them, and you can point to specific outcomes you drove.
  • High agency: a track record of identifying what needs to happen, building the plan, and seeing it through. You're comfortable operating without close oversight, and you take ownership of outcomes rather than tasks.
  • Demonstrated experience running ABM programs targeting named accounts in financial services or enterprise technology, with measurable pipeline outcomes.
  • Fluency in paid social (LinkedIn Campaign Manager in particular), Google Ads, and programmatic display, with experience managing real budgets and optimizing for pipeline quality.
  • Working knowledge of Salesforce - comfortable pulling reports, interpreting pipeline data, and understanding how leads are routed and tracked, but not expected to own workflow configuration or system administration.
  • Analytical discipline: comfortable in dashboards, capable of building attribution models, and confident making spend decisions from data.
  • Experience working in close partnership with sales associates, sales directors, and regional sales leads, including sequencing, messaging alignment, and follow-up strategy, not just lead handoff.
  • Comfortable operating with ambiguity. You can set your own agenda, prioritize without being told, and move programs forward without needing a fully formed brief. When something isn't working, you diagnose it and change course.
  • Preferred

Nice to have

  • Hands-on experience with marketing automation platforms (Marketo strongly preferred), including building workflows, configuring lead scoring, and pulling campaign attribution reports.

Compensation

  • A lunch credit of $25 USD towards lunches for days in-office
  • Donation matching up to $100 USD annually

Benefits

  • Retirement plan contributions
  • Bonus and stock ownership
  • Medical, dental, and vision insurance
  • Paid parental leave for 20 weeks, after 1 year of service
  • A one-time stipend towards at-home office set-up for all employees
  • A wellness credit of $50 accrued monthly, to go towards things like gym memberships, ski-passes, and work out classes.
  • Some of our benefits include:
  • Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.
  • Other in-office perks: Catered lunches on Tuesdays, snacks, and drinks
  • Use the content inventory to identify gaps - segments, personas, or funnel stages with insufficient coverage - and translate those gaps into a prioritized content creation brief for future campaigns.
  • You will also enjoy a comprehensive array of competitive benefits, regardless of your location, within our warm, welcoming, and ambitious company culture.

Company info

  • Institutional Fabric for the Digital Asset Market Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem.
  • Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem.
  • We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus.
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