Justworks
Marketing Campaign Operations & Automation Manager
New York, New York · Senior
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About the role
- You will translate Marketing's plans into working campaigns-from audience identification to activation and automated workflows to landing pages, forms, tagging, tracking, and launch quality assurance.
- Every campaign should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement.
- This is a hands-on individual-contributor role for someone who combines marketing automation expertise with digital execution skills.
Responsibilities
- Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
- Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
- Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
- Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
- Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.
- Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.
Requirements
- 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
- Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
Compensation
- The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year.
Benefits
- At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
- Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
- Monitor deliverability, workflow health, data capture, and tracking after launch
Company info
- At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
- We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
- We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
- Our Values
- We work hard and care about our most prized asset - our people.
- We're helping businesses get off the ground by enabling them to focus on running their business.
- We solve HR issues.
- We're data-driven and never stop iterating.
- We're united by shared goals and shared motivations at Justworks.
- These are best summed up in our company values, which are reflected in our product and in our team.
- If this sounds like you, you'll fit right in.
Visa & Work Authorization
- all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, vetera
This listing is sourced directly from Justworks's careers page and normalized into a canonical job model.