Nus
Senior Digital Analyst
Remote, USA · Senior · Part-time
Sponsorship not specified$63k-$84kDetected 4 days ago
Data StructuresData VisualizationA/B TestingSalesforceGoogle AnalyticsCRMLeadership
About the role
- The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys.
- UX, Digital Product & Full-Funnel Analytics
- Analyze user behavior, engagement, and drop-offs across all pages and experiences
Responsibilities
- Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.
- Own end-to-end analysis across websites, digital products, campaigns, and user journeys
- Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes
- Partner with Analytics on the UX implementation for UX funnels and products on the website and prospect products.
- Partner with Analytics on UX metrics to ensure data accuracy, consistency, and alignment across GA4, Full Story and CRM systems
- Maintain tagging standards, data structures, and documentation to support reliable reporting for UX
- Drive reporting, insights generation, and performance optimization across UX, product, and campaigns
- Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
- Deliver regular and ad-hoc insights with clear, actionable recommendations
- Support optimization and experimentation efforts through data-driven analysis
Requirements
- Bachelor's degree in computer science, design, human-computer interaction, or a related field.
- 5-8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
- Must have Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
- Must have Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
Skills
- Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital
- Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
- Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
- Travel: up to 10% travel
Compensation
- Annual Salary: $62,579.00 - $84,480.00
Equal opportunity
- National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws.
This listing is sourced directly from Nus's careers page and normalized into a canonical job model.