Beigene
Associate Director, Tagging & Content Measurement Lead
Remote (US) · Director
Sponsorship not specified$144k-$194kDetected 27 days ago
Data StructuresData AnalysisData EngineeringStakeholder ManagementGoogle AnalyticsPerformance ManagementLeadershipProblem Solving
About the role
- BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals.
- When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
- Packages may vary by location due to differences in the cost of labor.
Responsibilities
- Provides strategic and operational leadership to platform teams, data and analytics partners, and cross-functional contributors supporting tagging and content measurement capabilities.
- Establish clear principles for taxonomy design, metadata consistency, scalability, and governance in a regulated environment.
- Lead workshops, working sessions, and governance forums to align taxonomy evolution and adoption
- Drive standardization of workflows to improve efficiency, data quality, and scalability
- Support advancement of content intelligence capabilities, including AI-driven measurement and insights
Requirements
- Proven experience implementing and scaling tagging, taxonomy, or measurement frameworks in a global, regulated environment.
- Strong understanding of metadata governance, data quality management, and enterprise data standards.
- Hands-on experience with Veeva Vault and Claravine, including integration with downstream analytics platforms.
- Experience enabling end-to-end content measurement, including campaign tracking, attribution, and reporting.
- Strong stakeholder management skills with the ability to translate business needs into scalable technical solutions.
- Minimal to moderate travel required.
- Bachelor's degree or equivalent experience, including 8+ years of experience in marketing technology, data/analytics enablement, content operations, or enterprise platform management, preferably in biotech, pharma, or life sciences.
- Demonstrated ability to lead platform strategy, technical implementation, and cross-system integration initiatives.
- Highly analytical, detail-oriented, and comfortable operating in complex, matrixed organizations.
Skills
- Deep expertise with:
- Enterprise tagging and taxonomy frameworks across content and campaign ecosystems
- Veeva Vault PromoMats / Vault Medical metadata structures and content organization
- UTM taxonomy, campaign tracking, and validation
- Strong working knowledge of:
- Digital Asset Management (DAM) platforms and metadata governance
- Campaign tracking frameworks, including UTM structures and attribution models
- Data integration across platforms (e.g., Veeva, marketing automation, analytics tools)
- Analytics and reporting ecosystems (e.g., GA4, data warehouse, dashboards)
- Familiarity with:
- Omnichannel engagement platforms and non-personal promotion ecosystems
- Data modeling, data pipelines, and content performance measurement frameworks
Compensation
- $143,700.00 - $193,700.00 annually BeOne is committed to fair and equitable compensation practices.
- Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location.
- The recruiter can share more about the specific salary range for a preferred location during the hiring process.
- Please note that the listed range reflects the base salary or hourly range only.
- Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan.
Benefits
- Content metadata in Veeva Vault (PromoMats / Vault Medical)
- Commercial, Medical, and Digital teams for execution requirements
- The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
- BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law.
Company info
- When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Equal opportunity
- We are proud to be an equal opportunity employer.
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