GEICO
Senior Manager, Women’s Sports & Portfolio Innovation
New York City, NY, USA · Senior
No sponsorship$122k-$190kDetected 2 days ago
LeadershipCommunicationMentoring
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today.
- Getting in early and getting it right is a real competitive advantage and a must-do.
- This role requires someone who has already built or led a sports or sponsorship practice of comparable scope - not someone stepping into practice leadership for the first time.
Responsibilities
- Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
- Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports
- Serve as primary steward and relationship lead for key women's sports sponsorships and talent agreements
- Build a multi-year portfolio roadmap that balances foundational partnerships with emerging opportunities and forward-looking bets
- Experience building a practice area in a transformational or matrixed organization
Skills
- Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
- Have managed multi-year sponsorship portfolios at scale, including the investment frameworks and decision criteria behind them
Compensation
- $121,975.00 - $189,625.00 The above annual salary range is a general guideline.
- Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
Benefits
- Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up
- Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
Company info
- Protecting customers through life's twists and turns with innovation and integrity.
- Great Careers: Personalized development programs, mentorship, and certification assistance.
- Great Culture: Inclusive and collaborative culture rooted in shared success.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
- The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
- GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
- GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
- This applies to all applicants and associates.
- GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.
- We do not condone or tolerate an atmosphere of intimidation or harassment.
- We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
- Why Join GEICO?
- At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
- Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.
- We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
- Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.
- When you join our company, we want you to feel valued, supported, and proud to work here.
- That's why we offer the GEICO Pledge:
- Great Company, Great Culture, Great Rewards, and Great Careers.
- Senior Manager, Women's Sports & Portfolio Innovation
- Hybrid, 3 days per week onsite.
- Corporate offices in Bethesda, MD or Manhattan, NY.
- Director, Sports & Experiential Marketing
- Approximately 20%, including occasional weekend and off-hours commitments
Visa & Work Authorization
- 8+ years in sports and experiential marketing, with proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice - not adjacent experiential or events experience
- Direct, named ownership of multi-year sponsorship portfolios at scale, including both traditional and non-traditional women's sports partnerships
- building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsorships and talent relationships.
- This role requires someone who has already built or led a sports or sponsorship practice of comparable scope - not someone stepping into practice leadership for the first time.
- Have already built or led a sports, sponsorship, or experiential practice of comparable scope - not just supported one - and can point to the portfolio you built and the results it drove
This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.