Teachstone

Senior Manager of Lifecycle Marketing

US, Remote · Senior

Sponsorship not specified$88k-$109kDetected 13 days ago

SQLEmail MarketingHubSpotSalesforceMarketoNegotiationProcurementCustomer SuccessResearchCommunication

About the role

We are looking for a Senior Manager of Lifecycle Marketing to join our growing marketing team.
Do you enjoy making a difference in a child's life, transforming education, and evolving learning?
Come join Teachstone, the interaction company!

Lead Nurture & Buying Committees: Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users).
Behavioral Trigger Strategy: Build automated sequences triggered by specific website behavior, user actions, and product usage data.
Event & Webinar Continuity: Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline.
Onboarding & Adoption: Own the post-sale communications engine to minimize user time-to-value and drive feature adoption.
Churn Mitigation & Renewals: Partner with Customer Success to identify "at-risk" accounts early and deploy automated save-campaigns.
Account Tiers & Scoring: Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales.
Segmentation & Personalization: Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage.
Database Governance: Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust.
Unified Revenue Team Alignment: Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer.
Apply today and help us create classrooms where every child thrives!

Marketing Automation Mastery: Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot).
Product & Persona Mastery: Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging.
Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot).
Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging.

5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred).

Account Intelligence & Database Strategy
Cross-Functional Alignment & Brand Voice
Comfort working with tools like Salesforce to pull product behavioral data into marketing automation.

$87,500-$109,000 determined by your experience
We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
Prior salaries, negotiation skills, or fear of conflict don't influence your pay.
Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
Salary Range: $87,500-$109,000 determined by your experience

Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being.
If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you.

Ready to Make a Difference?
At Teachstone, we believe that every interaction shapes a brighter future.
We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.

This listing is sourced directly from Teachstone's careers page and normalized into a canonical job model.