Berklee

Senior Marketing Manager

Berklee College of Music - Boston · Senior

Sponsorship not specified$95k-$125kDetected 5 days ago

Project ManagementSEMSalesforceGoogle AnalyticsLeadershipOrganizational Skills

About the role

Reporting directly to the AVP of Marketing, you will serve as a critical bridge between institutional strategy and cross-functional creative execution.
Hiring Range: $95,000 to $125,000; salary dependent on experience and education.
Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve.

Multi-Channel Campaigns: Orchestrate and execute targeted marketing initiatives across digital channels to meet precise lead-generation, social engagement, and brand visibility targets.
Performance Analysis: Monitor and optimize campaign performance. Be an expert at using data to discuss target audience behavior across web, social, email, partner networks, and paid ad placements.
Asana Power-User: Build detailed project roadmaps, manage milestones, and align creative production assets to ensure multi-departmental workflows remain strictly on schedule.
Diplomacy & Leadership: Exceptional interpersonal skills with the ability to navigate a nuanced matrix environment, build institutional consensus, and proactively solve potential operational gaps before they impact delivery.
This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance.

Advanced proficiency in enterprise project management software (Asana preferred) and a proven ability to manage high-volume creative assets simultaneously against firm deadlines.
Practical familiarity incorporating AI tools to scale content management, reporting, or workflows to enhance team output, combined with strong general budget tracking and financial literacy.
Operational Command: Advanced proficiency in enterprise project management software (Asana preferred) and a proven ability to manage high-volume creative assets simultaneously against firm deadlines.
Preferred Attributes: Practical familiarity incorporating AI tools to scale content management, reporting, or workflows to enhance team output, combined with strong general budget tracking and financial literacy.

Agile Adjustments: Adaptively adjust campaign spends, target parameters, and creative elements to maximize return on investment both within active campaigns and during annual planning.
Strategic Analytics: Leverage GA4, Salesforce, and our broader martech stack to synthesize actionable insights for senior leadership within semesterly and annual reporting.
Hiring Range: $95,000 to $125,000; salary dependent on experience and education.

Outstanding health and dental packages, a 403(b) retirement system with matching contributions, generous PTO, tuition assistance, and a paid winter break to rest and recharge.
Please visit the Total Rewards page to learn more about our benefits.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Berklee:

Immerse yourself in a vibrant global community where innovation and artistic expression define the baseline.
As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations.

This listing is sourced directly from Berklee's careers page and normalized into a canonical job model.