Hatch
Senior Product Marketing Manager
United States · Senior · Full-time
Sponsorship not specified$106k-$198kDetected 57 days ago
Agentic AIProduct ManagementProduct StrategyResearchCommunication
About the role
- Reporting to the Director of Product Marketing, we are looking for a Senior Product Marketing Manager to join our growing team.
- A successful candidate for this role will thrive in a fast paced, high-growth environment and operate effectively at the intersection of deep technical understanding of our AI-powered SaaS platform, and rapid go-to-market execution.
- As Hatch scales and problems change, so will this role - the right candidate sees change as opportunity and is ready to take on new challenges as the business demands them.
Responsibilities
- Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
- Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
- Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth
- Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals
- Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics
- A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results
Requirements
- 5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM
- Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap
Compensation
- Compensation range for this position is $106,000 - $198,000 annually.
Benefits
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- You may also be offered a bonus and benefits.
- Experience in SaaS and Home Improvement / Home Services industry a bonus
Company info
- Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth.
- Our AI agents handle conversations over SMS, email, and voice-24/7-enabling businesses to scale 1:1 communication without scaling headcount.
- Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.
- We've driven $5.1B in revenue for our customers-and we're just getting started.
- This is a full-time remote role based in the United States.
- Share market insights that help teams develop deeper empathy for our customers
- We are committed to providing reasonable accommodations for individuals with disabilities in our job
Equal opportunity
- If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
This listing is sourced directly from Hatch's careers page and normalized into a canonical job model.