The Motley Fool
Growth Strategy Lead
United States - Remote
No sponsorship$165k-$180kDetected 8 days ago
SQLLLMsAgentic AIAI OrchestrationA/B TestingGrowth MarketingPerformance MarketingLeadershipCommunicationCollaborationMentoring
About the role
- For 30 years we've been helping people make better investment decisions through transparency, education, and Foolish fun.
- We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative.
- We care deeply about what we do, and we're driven by the impact our work has on real people's financial futures.
Responsibilities
- Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
- Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
- Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
- Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
- These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there.
- Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
- Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two.
- Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes.
- Drive rigorous experimentation across channels, creative, offers, and funnel experiences.
- Partner with our BI and data teams to improve visibility into performance and attribution.
Requirements
- Proven growth leadership.
- 5+ years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes.
- Deep channel expertise.
- Deep command of digital acquisition channels and a strong understanding of what drives sustainable growth.
- A track record of scaling.
- Strong understanding of member acquisition, retention, customer lifetime value, and the economics of a subscription business.
- You turn messy data into clear decisions and actions - you know which numbers matter and which are noise.
- You can define and measure "good." You can establish how to evaluate the output of an AI-enabled system and monitor it continuously, so quality issues surface before they cost money - not after.
- Proven ability to identify opportunities, prioritize effectively, and make sound decisions in fast-paced environments.
Nice to have
- Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
Compensation
- $1,000 annually to invest in stocks of your choice
Benefits
- No "vacation policy" (not to be confused with a "No vacation" policy)
- Generous fully-paid parental leave
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
- Flexible, remote work environment (*see our open states above)
Company info
- The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer.
Visa & Work Authorization
- Please note, no sponsorship is available for this position.
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