Informa Group Plc.

Product Marketing Manager

New York, NY, United States

Sponsorship not specified$75k-$90kDetected 7 days ago

Marketing AnalyticsSalesLead GenerationForecastingRecruitingCadenceResearchLeadershipCommunicationCollaborationMentoringAdaptability

About the role

We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
This role is based from our 605 3rd Ave, New York office The Product Marketing Manager - Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing.
This position focuses on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio.

Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.
Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.

take up to four days per year to volunteer, with charity match funding available too

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities

This listing is sourced directly from Informa Group Plc.'s careers page and normalized into a canonical job model.