Franklintempleton

Franklintempleton

Senior Digital Marketing Associate (Royce Investment Partners)

New York City, New York, United States of America · Senior

Sponsorship not specified$110k-$125kDetected 12 days ago
HTMLSEOEmail MarketingMarketing AnalyticsHubSpotMarketoGoogle AnalyticsExcelCommunicationOrganizational Skills

About the role

  • Our Firm: Royce & Associates, LP are pioneers in small-cap investing who've been actively managing portfolios since 1972.
  • We specialize in actively managed strategies that invest in the broad and diverse small-cap universe with unparalleled knowledge and experience gained through more than four decades of investing.
  • The Royce marketing team is a small collaborative group with an entrepreneurial spirit.

Responsibilities

  • Develop and execute digital marketing plans that support Royce's sales, marketing, brand awareness, client engagement, and product promotion objectives
  • Lead the day-to-day strategy and execution of Royce's marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
  • Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
  • Manage the content delivery process in Royce's content management system, including entering, updating, reviewing, and publishing web content
  • Build article drafts, coordinate proofs, and manage approvals
  • Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
  • Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
  • Manage digital analytics reporting across email, website, and social channels
  • Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales

Requirements

  • Required Skills and Experience
  • Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting
  • Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.).
  • Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months
  • Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)

Compensation

  • Along with base compensation employees are eligible for a 401(k) plan with match and health insurance.
  • There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience.
  • We expect the base salary for this position to range between $110K - $125K per year.

Benefits

  • We offer competitive salaries and comprehensive benefits packages.

Equal opportunity

  • Royce & Associates is an equal opportunity employer.
  • equal opportunity employer.
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