Fullsteam
Digital Marketing Specialist
Austin, TX
Sponsorship not specified$50k-$60kDetected 22 days ago
Data VisualizationA/B TestingSEOSEMGoogle AdsMeta AdsGoogle AnalyticsCRMPerformance MarketingLead GenerationResearchOrganizational Skills
About the role
- It's fun to work in a company where people truly BELIEVE in what they're doing!
- The ideal candidate is highly organized, creative, and analytical bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization.
- Fullsteam is an Equal Opportunity/Affirmative Action employer.
Responsibilities
- Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
- Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
- Collaborate with creative, content, and product teams to align marketing objectives and messaging
- Manage advertising budgets efficiently while meeting performance targets
Nice to have
- Experience marketing SaaS products or B2B offerings
- Familiarity with marketing automation tools and CRM platforms
- Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
- Experience collaborating with designers and copywriters on ad creative development
- Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
- Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
- Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
- Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
Skills
- Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
- Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
- Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
- Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
- Strong attention to detail and a data‑driven mindset
Compensation
- Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
- $50,000 - $60,000
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