Guild
Demand Generation Lead
San Francisco · Vp
Sponsorship not specifiedDetected 33 days ago
NLPLLMsAgentic AISEMGoogle AdsLeadership
About the role
- Guild has strong product-market traction, a growing brand in the agent governance space, and an active content engine.
- You'll work closely with the Senior Director of Marketing, CMO, and VP of Sales.
- This is a role for someone who is equally comfortable with strategy and execution - someone who can architect a campaign plan and also write the ad copy, configure the automation, and analyze the results.
Responsibilities
- Own inbound pipeline. Build and scale multi-channel demand gen programs - paid search, paid social, content distribution, events, and partnerships - that drive a qualified pipeline for sales.
- Stand-up paid programs. Design and execute use-case-specific paid campaigns with dedicated landing pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic.
- You'll develop programs that resonate with technical decision-makers across the channels they engage with.
- Optimize the full funnel. Instrument lead scoring, nurture sequences, and attribution frameworks. Analyze performance across the buyer journey, identify conversion gaps, and iterate to improve pipeline quality and velocity.
- You'll build the distribution and promotion engine that turns that content into demand - syndication, repurposing, targeted promotion, and conversion optimization.
- Contribute to GEO strategy. LLM citation share is becoming as important as search rankings. You'll work with the marketing team to measure and optimize how Guild shows up in AI-powered discovery channels alongside traditional SEO.
- 5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies. You've built programs that delivered measurable pipeline and revenue, not just leads.
- Hands-on execution. You're comfortable building workflows in marketing automation tools, writing ad and email copy, configuring UTM tracking, and setting up reporting - not just directing others to do it.
- Own inbound pipeline.
Requirements
- 5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies.
- You've run campaigns targeting senior technical buyers, and you know what converts at that level.
- Paid channels proficiency.
- Hands-on experience with Google Ads, LinkedIn Ads, and landing page optimization.
Skills
- Guild is the control plane for AI agents.
- Build agents anywhere.
- Run them on Guild with governance built in.
Compensation
- Competitive base salary + meaningful equity + comprehensive benefits (health, dental, 401k, flexible PTO). Compensation varies based on experience and location.
- We value diverse perspectives and believe they make our product and team stronger.
Company info
- The agent governance market is growing rapidly.
- Enterprise adoption of AI agents is accelerating, and the need for governance, cost controls, and operational infrastructure is becoming urgent.
- Guild is positioned to define this category - the product is live, enterprise customers are on the platform, and the content engine is running.
- This role builds the demand gen infrastructure to match that momentum.
- Our buyer is Director-level and above at companies actively deploying AI agents - VP of Engineering, Head of Platform, CIO.
Equal opportunity
- Guild is an equal opportunity employer. We value diverse perspectives and believe they make our product and team stronger.
- Guild is an equal opportunity employer.
This listing is sourced directly from Guild's careers page and normalized into a canonical job model.