DAC Group / Canada Ltd.

Associate Vice President, Media

Purchase, NY, USA · Exec · Full-time

Sponsorship not specified$12k-$15kDetected 5 days ago

SEOSEMPerformance MarketingLead GenerationResearchLeadershipCommunicationMentoring

About the role

The Associate Vice President, Media is responsible for leadership decisions regarding the media programs and team associated with a book of client business.
Paid Media at DAC is digital-first (SEM, Social, Programmatic) but includes traditional/offline media in certain client cases as well.
This role will also be accountable for disseminating educational, current/up-to-date media content regarding media strategies across the team and the agency, ensuring that the knowledge is not just theoretical but also applied in practice within their team.

Understand, test and implement new methodologies with a view to improving service offering
Proactively reach out to build and facilitate strong working relationships with other departmental and office leads and fulfill the role of a "go-to" resource for other department leaders when they have media questions
Further develop relationships with vendor partners; bring forth new ideas to push client programs and test new initiatives
With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies.
This individual will also be one of the leaders within the Media team, and as such will be tasked with developing goals that will move the team and agency forward, while supporting the broader objectives of the agency as a whole and driving adoption of these tenets within the media team.
This description has been designed to indicate the general nature and level of work performed by employees within this position.
At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well-being.

Though this role oversees a team of Media Activation SMEs, a strong understanding of full -funnel media planning (including audience and competitive research, etc.) is required
Solid knowledge of testing methodologies, betas, and industry trends and topics
Solid track record of working on multiple time sensitive projects on schedule
Oversee (and develop, where required) standardized process for media and campaign planning, optimization, budget management and creative testing, and enforce uptake/follow-through.

12-15+ years of experience in Paid Media (digital first, traditional/offline a plus)

The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees.

Competitive salary and comprehensive health benefits
Generous PTO, wellness initiatives, and parental leave
Retirement savings plans
Full-time employees are eligible to participate in the DAC benefit programs.
Career Development: Access ongoing learning, mentorship, and opportunities to work with cutting-edge tools and top-tier clients in the performance marketing space
Competitive Benefits:

We are DAC-a global full-funnel performance media agency dedicated to delivering transformative results.
Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.
Work alongside senior leaders across media, technology, and analytics in a global organization that values curiosity, transparency, and innovation

If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com.

, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, p

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