C1
Senior Product Marketing Manager
San Francisco Office · Senior
Sponsorship not specifiedDetected 34 days ago
Product ManagementCustomer Success
About the role
- translate the "so what" of every release into language sellers can use, build the pitch narratives, and train the team so the story actually shows up in deals.
Responsibilities
- Own product launches end-to-end: narrative, messaging, assets, and cross-functional orchestration across product, sales, customer success, and marketing.
- Develop positioning and messaging that is both technically credible and commercially sharp, and keep it consistent across the website, sales decks, and campaigns as the category evolves.
- Support competitive intelligence: track the IGA and emerging agentic identity landscape and arm the field to differentiate clearly.
- Partner with product management to shape the roadmap narrative, define ICP and buyer personas, and bring the voice of the customer and the field back into product decisions.
- Build the proof points that make our claims undeniable to our buyers through customer stories, metrics, and content.
- Operates with high ownership and owns problems, raises the bar, and obsesses over customer success.
Nice to have
- Has a deep product marketing background in B2B SaaS, ideally in identity, infrastructure, or security.
- Is a strong storyteller who can make a message technically accurate and emotionally compelling, and knows the difference between positioning and a feature list.
Benefits
- Thrives in a fast-moving, high-growth environment and is energized by an emerging, fast-shifting category (bonus points for experience with AI-focused companies or agentic identity).
Company info
- Own sales enablement as a core part of the role: translate the "so what" of every release into language sellers can use, build the pitch narratives, and train the team so the story actually shows up in deals.
This listing is sourced directly from C1's careers page and normalized into a canonical job model.