Arbor
Marketing Manager
Worthington, OH
Sponsorship not specifiedDetected 13 days ago
CanvaSEOEmail MarketingHubSpotGoogle AnalyticsCRMVendor ManagementCustomer SupportPhotographyLeadershipCommunicationPublic SpeakingOrganizational Skills
About the role
- Arbor Homes is seeking a dynamic and creative Marketing Manager to join our innovative marketing team.
- This role is instrumental in conveying our commitment to affordability, and the celebration of life's best moments through engaging and entertaining marketing campaigns.
- Are you looking for a dynamic career in a lively workplace committed to customer service?
Responsibilities
- Develop and own the marketing strategy for assigned communities - including campaign planning, market positioning, and competitive analysis.
- Monitor and analyze community-level metrics - website traffic, lead source performance, sales velocity, cancellation trends, and inventory aging - and synthesize data from the CRM, Google Analytics, and paid media dashboards into clear narratives that drive decisions.
- Establish and track KPIs per community, flag underperformance early, and maintain regular reporting cadences that give leadership and sales teams visibility into marketing ROI and momentum.
- Create and update website content and community descriptions, troubleshoot technical issues, and collaborate cross-functionally to enhance user experience.
- Identify target audiences, build and deploy email campaigns, and manage digital display content for sales office TVs via Screencloud.
- Collateral & Creative Production Produce and maintain community collateral including spec flyers, price sheets, feature sheets, and community maps. Coordinate model and spec home photography, maintain current imagery, and arrange virtual staging as needed.
- Strategy & Market Planning: Develop and own the marketing strategy for assigned communities - including campaign planning, market positioning, and competitive analysis.
- Digital Marketing & Web: Create and update website content and community descriptions, troubleshoot technical issues, and collaborate cross-functionally to enhance user experience.
- Community Launch & Ongoing Support: Support new community and product positioning from the ground up - coordinating timelines, signage, model and sales center graphics, advertising, and collateral.
- Partner with the National Design team on exterior signage and interior graphics, and manage installation.
Nice to have
- Strong organizational skills and attention to detail.
- Ability to thrive in a collaborative and fast-paced environment ready to adapt/pivot as priorities evolve.
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Demonstrated ability to analyze marketing and sales data, identify trends, and translate insights into clear recommendations - comfort with metrics is essential, not optional
- Experience managing websites including content updates, SEO basics, and basic troubleshooting
- familiarity with CMS platforms
- Proficiency in Google Analytics or similar platforms
- Hands-on experience with email marketing platforms (HubSpot preferred) including list segmentation, campaign creation, and performance analysis
Compensation
- Base Salary + Bonus Opportunities
Benefits
- Base Salary + Bonus Opportunities
- 4 weeks of Paid Time Off!
- Access to Health and Life Insurance, 401(k), Paid Parental Leave, Company Discounts, etc.
Company info
- As a homebuilder committed to building more than just houses, we are looking for someone who can infuse excitement and execute strategy with our marketing efforts.
- When it comes to what sets Arbor apart among new home builders, the first answer is our culture.
- Rather than chasing profits and cutting corners, our team puts quality and customers first.
- Team Outings and Company-Sponsored Volunteer Events
This listing is sourced directly from Arbor's careers page and normalized into a canonical job model.