Learfield

Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill

Chapel Hill, NC · Senior

Sponsorship not specifiedDetected 27 days ago

Graphic DesignMotion DesignProject ManagementCRMSalesProcess ImprovementPhotographyLeadershipCommunicationCollaborationMentoringMicrosoft Office

About the role

As a senior member of the property team, you'll provide leadership to direct reports, contribute to renewal and upsell strategy, and play a critical role in aligning Learfield's execution with university goals.
This is an ideal opportunity for a thoughtful, people-first leader who thrives in a fast-paced, client-focused environment and enjoys elevating others.

Lead the strategic planning, activation, and fulfillment of NIL campaigns involving student-athlete talent across integrated brand partnerships.
Collaborate with the sales team to ensure student-athlete content, messaging, and experiences are seamlessly integrated with broader sponsorship objectives.
Serve as the NIL execution lead, overseeing athlete coordination, content timelines, deliverables, and campaign approvals in alignment with university compliance and Learfield guidelines.
Manage and coach a team of NIL activation professionals (coordinators, managers, interns), providing feedback, mentorship, and performance support.
Track and report on NIL performance, including content reach, engagement, and partner KPIs, and incorporate results into partnership recaps and renewal strategies.
Support strategic planning and renewal discussions for key accounts in collaboration with sales leadership.
Identify process improvement and support the growth of NIL programming by developing scalable activation models, toolkits, and storytelling frameworks that highlight student-athlete impact.
Represent Learfield in high-visibility partner meetings, university engagements, and game day operations.

8+ years of experience in sponsorship activation, client services, or brand marketing-preferably in NIL, sports, entertainment, or agency settings.
Proven experience leading teams and managing direct reports in a fast-paced, high-visibility environment.
Strong understanding of partnership fulfillment across digital, social, in-venue, and experiential channels.
Proficiency in Microsoft Office Suite and project management/CRM tools.

Bachelor's degree in marketing, business, communications, sports management, or related field.
Experience managing client relationships across multiple sponsorship tiers.
Familiarity with the multimedia rights landscape in collegiate athletics.
Understanding digital and social media best practices within NIL and influencer marketing.
Learfield is an Equal Opportunity Employer.
We provide equal employment opportunities to applicants and employees without regard to race
sexual orientation
religious practices and observances

Ensure all execution aligns with contractual terms, university brand standards, and Learfield policies.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental

Collaborate with the sales team to ensure student-athlete content, messaging, and experiences are seamlessly integrated with broader sponsorship objectives.

This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.