Nascar
(IMSA) Director, Commercial
Daytona Beach, FL · Director
Sponsorship not specified$10k-$15kDetected 30 days ago
CRMSalesBusiness DevelopmentCold OutreachNegotiationForecastingBudgetingValuationPerformance ManagementLeadershipCommunicationCollaborationMentoringMicrosoft Office
About the role
- This newly created role will play a critical part in accelerating revenue growth, expanding IMSA's corporate partnership portfolio, and elevating the organization's position within the global motorsports and sports marketing landscape.
- This role will be responsible for identifying, structuring, negotiating, and closing multi-year high-value sponsorship, hospitality, and experiential marketing partnerships with leading national and global brands.
- Originate, structure, negotiate, and close multi-year corporate sponsorship, marketing, and hospitality partnerships with national and global brands.
Responsibilities
- Drive significant new business revenue through strategic prospecting, networking, industry engagement, cold outreach, and relationship cultivation.
- Build and maintain strong relationships with C-suite executives, brand marketers, agencies, and key industry stakeholders.
- Develop customized partnership solutions integrating sponsorship, experiential marketing, hospitality, digital activation, content, team and league assets, and fan engagement platforms.
- Collaborate cross-functionally with Brand Marketing, Digital Communications, Partnership Marketing, Administration, and Event Operations teams to develop partnership proposals that meet both prospect and organizational objectives.
- Maintain accurate sales forecasting, pipeline reporting, and account activity within CRM systems.
- Support the development of future partnership products across media, digital, content, data, and fan engagement platforms.
- Directly oversees the Manager, Business Development, including coaching, performance management, and leadership support.
Requirements
- Bachelor's degree in Business, Marketing, Sports Management, Communications, or related field required.
- Proven success generating significant new revenue and closing complex six- and seven-figure partnership agreements.
- Strong understanding of sponsorship valuation, integrated marketing partnerships, premium hospitality, experiential activation, and fan engagement strategies.
- Demonstrated ability to prospect, cultivate, negotiate, and close high-level business opportunities independently.
- Established executive presence with the ability to engage, influence, and present effectively to C-level stakeholders and senior decision-makers.
- Strong financial acumen, including experience with revenue forecasting, pricing strategy, and deal structuring.
- Self-motivated, competitive, and highly driven with the ability to thrive in a fast-paced, performance-oriented environment.
- Proficiency in Microsoft Office and CRM platforms, including Microsoft Dynamics 365 or similar systems.
Nice to have
- Experience in motorsports, automotive partnerships, luxury lifestyle brands, or premium sports.
- Background working within a sanctioning body, sports league, team, media company, or global sports marketing agency.
- Existing network of corporate brand and agency relationships across key sponsorship categories.
- Knowledge of emerging trends in sports marketing, fan engagement, and premium partnership strategy.
- Work Environment & Physical Requirements
- Primarily office-based with extended periods of sitting and computer use.
- Ability to travel and support race weekends, industry conferences, partner meetings, and business events as required.
- Ability to operate effectively in fast-paced, deadline-driven environments while managing multiple priorities and stakeholder relationships.
Compensation
- Support annual budgeting, inventory planning, pricing strategy, and long-term commercial growth initiatives.
Company info
- The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing.
- Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America.
- IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar
Visa & Work Authorization
- This role will be responsible for identifying, structuring, negotiating, and closing multi-year high-value sponsorship, hospitality, and experiential marketing partnerships with leading national and global brands.
- Originate, structure, negotiate, and close multi-year corporate sponsorship, marketing, and hospitality partnerships with national and global brands.
This listing is sourced directly from Nascar's careers page and normalized into a canonical job model.