AfterShip
Lifecycle Marketing Manager
Toronto
Sponsorship not specified$90k-$110kDetected 6 days ago
Data VisualizationA/B TestingComplianceEmail MarketingHubSpotSalesforceMarketoGoogle AnalyticsCRMCustomer SuccessCustomer SupportShopifyResearchCommunicationCollaborationOrganizational Skills
About the role
- AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide.
- Today, over 20,000 businesses-including Samsung, Gymshark, Mejuri, Dr.
- Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team.
Responsibilities
- Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey
- Develop audience segmentation using firmographic and behavioral data
- Continuously test and optimize through A/B and multivariate experiments
- Own in-app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
- Write compelling copy, collaborate with Design, and manage the campaign calendar
- Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes
- Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
- Process Building
- Document workflows, campaign processes, and playbooks as the lifecycle function matures
- Comfortable operating in ambiguity and able to help build process where none currently exists
Nice to have
- 3-5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Hands-on experience executing full-funnel email programs from brief through to analysis - you have done the work, not just managed it
- Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
- Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
- Experience with A/B testing and a structured, hypothesis-driven approach to optimization
- Familiarity with deliverability best practices and email compliance requirements (CAN-SPAM, CASL, GDPR)
- AI fluency - comfortable using AI tools (e.g. ChatGPT, Claude, or similar) to accelerate copy drafting, campaign ideation, reporting, and workflow automation
Compensation
- CAD $90,000 - $110,000
- Salary range for this role: CAD $90,000 - $110,000
Benefits
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Annual learning & wellness benefit
- Monthly book perk
- Remote-first/hybrid-flexible work setups
- In-office lunch and commuter benefits for those located in our hub locations
Company info
- AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world's leading automation platform for ecommerce merchants.
- AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system-giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.
- AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses-including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga-rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.
- Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.
- AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape.
- Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world's leading automation platform for ecommerce merchants.
- AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system-giving merchants a single place to manage and automate everything that happens after checkout.
- By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.
- Squatch and Alo Yoga-rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.
- The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.
- Your Mission:
Equal opportunity
- We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation.
- equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation.
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This listing is sourced directly from AfterShip's careers page and normalized into a canonical job model.