Linktree

Staff Product Manager, Activation

Los Angeles, USA · Staff+

Sponsorship not specified$215k-$230kDetected 36 days ago

Data ScienceData VisualizationA/B TestingUX ResearchProduct ManagementResearchLeadershipCommunication

About the role

Linktree serves a massive global audience of creators, entrepreneurs, businesses, artists, publishers, and brands.
Your work will shape how millions of new users move from sign-up to setup, from setup to sharing, and from sharing to seeing real audience engagement, growth, and monetization value.
This is a senior, high-impact product leadership role for someone who thinks in funnels, learns through experimentation, and can turn complex behavioral data into simple, high-converting product experiences.

Responsibilities

You will partner closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.
What You Will Own Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
Build and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
Develop a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
you know when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift.
Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
You naturally break journeys into stages, identify the conversion points that matter, and build a clear point of view on which moments deserve the team's attention.
You can zoom into experiment design with a data scientist, unblock scope with engineers, sharpen a flow with design, and then walk an executive team through the business case with confidence.

Requirements

Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.

Compensation

The base salary offered for this role is targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles.

Benefits

You know how to balance speed, craft, and signal quality so the team is not just shipping more experiments, but learning faster and making better decisions.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits.
An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!

Company info

We're on a mission to empower anyone to curate, grow, and monetize their digital universe.
We created the "link in bio" category - and we're just getting started.
From creators, artists, and entrepreneurs to global brands, we're redefining how people connect with their communities, showcase their content and promote products - all in one link.
Today, a community of 80+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez.
With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We've teamed up with some of the world's biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers' digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we'd love to meet you.
Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco.
We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks.
While we're mindful of time zones and occasionally collaborate outside the typical 9-5, we lean into async work to keep things flowing.
Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we'll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree.

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This listing is sourced directly from Linktree's careers page and normalized into a canonical job model.