Town East Mall

Content Marketing

San Francisco

Sponsorship not specifiedDetected 5 days ago

Content MarketingLeadership

About the role

Town is hiring a Content Marketer to help the world understand Town.
This is a foundational, high-ownership role.
Part of what helps people resonate with Town is the playful spirit of the Townies, who help AI become more personal.

Figure out what form factors land Town's story best, and build out the surfaces and form factors that don't exist yet.
Own editorial strategy and the calendar. Partnering with product marketing, set the through-line for what we say and when across content surfaces, and give every surface you build a coherent point of view.
Make content a performance asset. Connect content to real outcomes (e.g. signups, activation, value realized, etc.) and let the results decide what you build next.
Be the voice of the user and the market. Pull from customer conversations, support signal, and sales insight to learn what people actually need to understand about Town, and shape surfaces and content around it.
You'll partner with product marketing on positioning and launches, growth on new channels, business leadership on strategy and desired outcomes, and our brand team on voice and identity.
Have a genuine passion for outcomes. You see content as a performance asset, you measure it, and you optimize toward what actually moves people.

Make content a performance asset.
Extend the Town brand.
Carry Town's voice and originality (town.com http://town.com, the Townies, the Inc. story) into every new surface, including how Town shows up where people go looking - in search and, increasingly, inside LLMs.
Be the voice of the user and the market.
Have experience in content marketing at a high-growth, ideally PLG or B2C, startup.
Are an exceptional writer and editor who can move across formats and surfaces - a punchy narrative, short-form video, a long-form piece, a new interactive format, etc.
Have built or reinvented content surfaces and formats, not just run a blog, and can point to work that drove real outcomes.
Have a genuine passion for outcomes.

Treat each one as an experiment: ship it, measure it, learn, and iterate as we understand what customers need to be aware of and deepen their understanding of town.

This listing is sourced directly from Town East Mall's careers page and normalized into a canonical job model.