DEPT®
CRM Marketing Manager (12 month FTC)
Toronto, Ontario, Canada
Sponsorship not specified$90k-$110kDetected 20 days ago
Machine LearningA/B TestingProject ManagementEmail MarketingWritingBrand StrategyCRMInventory ManagementCustomer SupportResearchLeadershipCommunication
About the role
- This posting reflects an existing vacancy.
- Whether big or small, local or global - at DEPT® you'll get the opportunity to work with clients of all sizes and across all industries.
- The anticipated annual salary range for this position is $90,000 - $110,000 CAD.
Responsibilities
- Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, key markets, and cross-functional business initiatives.
- Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth.
- Manage high-volume daily campaign delivery, ensuring flawless execution and optimal deliverability across all customer segments.
- Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that reflect company values and strengthen customer affinity.
- Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies.
- Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth.
- Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars.
- Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM leadership, business stakeholders, and cross-functional partners.
- Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights.
- Enhanced family friendly policies to support parents.
Requirements
- 6+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
- Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
- Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
- Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
- Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
- Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
- Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences
- Strong analytical mindset with passion for data-driven decision making and performance optimization
- Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
- Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
- Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
- Understanding of retail merchandising cycles and promotional calendar management
Nice to have
- Degree in relevant field a plus.
Compensation
- 15 days paid holiday annually, increasing with length of service (plus Public Holidays).
Benefits
- 15 days paid holiday annually, increasing with length of service (plus Public Holidays).
- Birthday Leave, a paid day-off each year.
- Access to dedicated mental health resources including enhanced sick pay scheme, employee assistance programme and trained Mental Health First Aiders.
- Dept Allowance, a dedicated company contribution to spend on either your professional development or personal wellbeing.
- Learning and Development, continuous growth opportunities through internal training, and "inspirational talks" guest speakers.
- A flexible hybrid working policy to enjoy the best of both worlds.
Company info
- better together, relentlessly curious, and get sh*t done.
- It is how we work, how we grow, and how we make things that matter.
- At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
This listing is sourced directly from DEPT®'s careers page and normalized into a canonical job model.