Benchmark Education Company

Director of Product Marketing

New Rochelle, USA · Director

Sponsorship not specified$125k-$150kDetected 91 days ago

Project ManagementContent MarketingSalesResearchCommunicationPublic Speaking

About the role

The Director will be responsible for supporting marketing efforts throughout a product's lifecycle and across the entire sales funnel, ensuring a seamless connection between product development, demand generation, and customer engagement.
The ideal candidate will have extensive product marketing experience, a solid understanding of the K-8 education market, and a passion for serving multilingual learners.

Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions.
Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners.
Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers.
Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns.
Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention and
BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension.
BEC's content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.

Proven track record of growing revenue-driven campaigns from strategy through to execution.
Expertise in K-8 English Language Development and Spanish Language Arts.
Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences.
Experience in digital marketing, content marketing, and sales enablement strategies.
Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment.
7+ years of management experience in educational publishing and marketing.
Strong background in market research, competitive analysis, and data-driven decision-making.
Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution.
Bachelor's degree in Marketing, Education, Business, or a related field (Master's preferred).
Fluent in English and Spanish (verbal and written)
Why Join Us?
Be part of a mission-driven organization committed to literacy and language education
Lead marketing strategies for impactful solutions that support multilingual learners.
Collaborate with a passionate team dedicated to innovation in K-8 education.

$125,000 - $150,000
The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.

Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes.
Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an
BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research.

Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction.
BEC is also a provider of exceptional professional development to educators.
Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.

This listing is sourced directly from Benchmark Education Company's careers page and normalized into a canonical job model.