Lime
Senior Field Marketing Manager
United States · Senior
Sponsorship not specifiedDetected 54 days ago
CRMLead GenerationLogisticsProcurementCustomer SuccessLeadershipCommunicationCollaborationOrganizational Skills
About the role
- A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership.
- This is a hands-on individual contributor role reporting to the VP & GM of Lime for Business.
- You'll turn events, speaking opportunities, launches, employer activations, and customer programs into qualified pipeline, market buzz, and customer momentum.
Responsibilities
- Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
- Partner closely with Sales to identify target accounts, priority verticals, and "right to win" moments where events and field programs can unlock new opportunities.
- Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
- Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
- Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and "first ride academy" experiences that help employees discover and adopt Lime.
- Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption.
- Partner cross-functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go-to-market decisions.
- Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits.
- Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI.
- Maintain strong CRM and campaign hygiene so that lead handoff, follow-up, and reporting are timely, accurate, and actionable.
Requirements
- 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
- A track record of turning events and in-person programs into measurable business outcomes-not just attendance or brand impressions.
- Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
Skills
- Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
- Fluent in English; additional European languages are a plus.
- Comfortable traveling regularly and working across time zones.
- Bachelor's degree or equivalent practical experience.
Compensation
- The base salary range listed reflects what Lime reasonably expects to offer for this role, with the final base salary determined by objective factors such as the candidate's location and relevant skills and experience.
Benefits
- Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.
- Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements.
- A choice of medical, dental, and vision plans.
- We also provide company-paid life and disability insurance and company-funded mental health benefits.
- 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
- Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
- Unlimited vacation, paid leaves, and 10 company holidays.
- Total Rewards / Benefits leaders
- Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
- Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
Company info
- Comfortable creating structure where little exists
- Energized by ambiguity
- Happy to wear multiple hats across strategy, execution, and operations
- You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don't slip.
- You're equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward.
- Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
- Bring market intelligence back into the business-what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.
Equal opportunity
- Equal Opportunity Employer.
- If you require a reasonable accommodation during the application or hiring process, please email recruiting-operations@li.me for assistance.
This listing is sourced directly from Lime's careers page and normalized into a canonical job model.