Inspira Education
Performance Marketing Manager
New York City, NY
Sponsorship not specified$140k-$150kDetected 1 day ago
PythonSQLA/B TestingProject ManagementSEMGoogle AdsMeta AdsGoogle AnalyticsCRMPerformance MarketingForecastingCommunicationMentoringAdaptability
> stay_score
odds of building a lasting career here
42Risky
Cap-exempt (no lottery)0
Sponsors this role35
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Thin sponsorship signal and lottery-bound (~45% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
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About the role
- The Performance Marketing Manager on our team will help shape and execute our performance marketing strategies.
- In this role, you'll have the opportunity to influence how people discover and engage with our ed-tech services.
- This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance.
Responsibilities
- Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end
- Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
- Help develop forecasting models and assist with performance reporting across marketing funnels
- Partner with the data team to support attribution modeling and channel evaluation
- Support our CRO initiatives and help optimize client touchpoints to increase ROI
- Build collaborative relationships with student success, marketing, and sales teams
Requirements
- 3+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
- Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Familiarity with marketing automation and attribution tools
- Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
- Clear and effective communication skills, including the ability to present insights simply
Nice to have
- Experience with marketing automation platforms and CRM systems is a plus
Compensation
- The targeted pay range for this role is: OTE $140,000-$150,000.
- Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location.
- The pay range is subject to the discretion of the Company.
Benefits
- Contribute to a culture of experimentation, learning, and rapid iteration
Company info
- Inspira Education Group.
- Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
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