Shelf

VP of Marketing & GTM Strategy

New York City · Vp

Sponsorship not specifiedDetected 16 hours ago

SnowflakeDatabricksAgentic AIStakeholder ManagementBrand StrategySalesforceSalesCustomer SuccessLeadershipCommunicationCollaboration

About the role

This executive will bring 12+ years of progressive B2B SaaS marketing & GTM experience, including leadership roles within high-growth enterprise software or AI-driven technology companies.
As Shelf continues to define the future of agentic AI, the VP of Marketing & GTM Strategy will play a critical role in shaping our market position, strengthening our category leadership, and driving measurable business outcomes.

Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue targets.
Partner closely with the CEO, CRO, Product, and Customer Success leaders to align go-to-market strategies.
Own pipeline generation and marketing-sourced revenue targets.
Scale integrated demand generation programs across digital, content, ABM, events, partner marketing, and lifecycle marketing channels.
Optimize marketing funnel performance, conversion rates, and customer acquisition costs.
Drive measurable contribution to bookings, ARR growth, and customer expansion.
Define and evolve the company's brand strategy to support growth and market differentiation.
Lead category creation initiatives that position Shelf as the standard for agentic AI operating systems.
Build relationships with industry analysts, media outlets, influencers, and strategic partners.
Support new product launches and expansion into new markets and customer segments.

Experience at a Tier-1 startup backed by Tier-1 VCs, helping take organizations from $100M to $200M+ and beyond.
12+ years of progressive marketing & GTM leadership experience in B2B SaaS, enterprise software, AI, cloud, or technology companies.
Proven experience leading marketing organizations in high-growth environments.
Strong expertise in enterprise go-to-market strategy, product marketing, brand development, and digital marketing.
Experience partnering closely with Sales leadership to achieve revenue goals.
Strong analytical mindset with expertise in marketing metrics, attribution, and performance measurement.
Ability to thrive in a fast-paced, rapidly evolving environment.
MBA preferred.
Demonstrated success driving demand generation, pipeline growth, and revenue impact.
Track record of building and managing high-performing marketing teams.
Exceptional communication, presentation, and executive stakeholder management skills.
Experience working with enterprise customers and complex sales cycles.

Deep understanding of AI, agentic AI, enterprise automation, or emerging technology markets.
Strategic thinker with a strong bias toward execution and measurable outcomes.
Entrepreneurial mindset with the ability to scale processes and teams.
Customer-centric leader who balances innovation with business impact.
Strong storytelling and category-creation capabilities.
Passion for leveraging AI to transform how organizations operate.
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred Attributes:

Establish data-driven marketing processes, reporting frameworks, and performance dashboards.
Leverage marketing technology and AI tools to improve efficiency, personalization, and campaign effectiveness.
Analyze market trends, customer insights, and competitive dynamics to inform strategy.

Build and manage annual marketing plans, budgets, forecasts, and performance metrics.

This listing is sourced directly from Shelf's careers page and normalized into a canonical job model.