Danaco
DTC Merchandising Manager
New York, New York
Sponsorship not specified$90k-$100kDetected 5 days ago
A/B TestingProduct ManagementProject ManagementGoogle AnalyticsExcelShopifyCommunicationProblem SolvingOrganizational Skills
About the role
- This role is ideal for someone who thrives inside Shopify, understands how to merchandise premium brands, and knows how to execute high-performing email and SMS campaigns in Klaviyo.
- Beyond execution, you'll continually look for opportunities to improve the customer journey, increase conversion, and protect the premium brand experience across every customer touchpoint.
- Shopify Storefront & Digital Merchandising
Responsibilities
- Own merchandising across homepage, collection pages, navigation, search, product recommendations, and promotional placements
- Build and QA collection pages, landing pages, and merchandising updates
- Maintain navigation, filters, search merchandising, and product organization
- Own the execution of lifecycle and promotional marketing across both brands.
- Build and schedule promotional email and SMS campaigns in Klaviyo
- Manage campaign calendars and deployment schedules
- Partner with Marketing to support lifecycle initiatives, personalization, A/B testing, and retention strategies
Requirements
- Bachelor's degree or equivalent experience
- 4-7 years of ecommerce, digital merchandising, or digital marketing experience
- Experience with GA4 and ecommerce reporting
- Experience managing promotional calendars and product launches
- Experience partnering with designers and developers
- Experience with luxury, premium, fashion, or digitally native consumer brands
- Familiarity with Shopify apps, A/B testing, and personalization
Nice to have
- Expert knowledge of Shopify (Shopify Plus preferred) and Klaviyo
Compensation
- $90,000-100,000 per year
Benefits
- You'll own the day-to-day merchandising and health of our Shopify storefronts, ensuring every customer interaction reflects the quality and aesthetic of our brands.
Company info
- Our Direct-to-Consumer portfolio includes Lunya and Lingerie Living, where we are committed to delivering elevated digital shopping experiences that reflect the quality, craftsmanship, and aesthetic of our brands.
- We are seeking an experienced Ecommerce Merchandising Manager to help drive the growth of our DTC business by creating engaging online shopping experiences, executing high-impact marketing campaigns, and continuously optimizing the customer journey.
- We're looking for an experienced Shopify and Klaviyo expert to own the day-to-day digital merchandising and customer experience across two intimates and sleepwear websites.
This listing is sourced directly from Danaco's careers page and normalized into a canonical job model.