Wireless Logic

Director of Marketing, North America

United States · Director

Sponsorship not specifiedDetected 14 days ago

LLMsSEOBrand StrategyGrowth MarketingPerformance MarketingM&ALeadershipCommunicationCollaboration

About the role

The role is accountable for the overall pipeline value generated across all brands in the region and has the strategic and financial remit to make that happen.
This is a role that spans both leadership and execution.
The three brands each have dedicated marketing managers

aligning priorities, deploying investment where it creates the most commercial impact, and ensuring that Wireless Logic group brands carries real authority in the US market.
We operate through a multi-brand portfolio, each with its own market identity and customer base, united by the authority of the Wireless Logic Group.
The opportunity now is to drive significant new business growth by orchestrating a coherent, high-impact marketing approach across all of them, and by establishing Wireless Logic as the defining enterprise IoT connectivity brand in the region.
Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership.

Manage agency, vendor and partner relationships as required to support regional initiatives.

10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments.
Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability.
Experience operating across multiple brands, business units, or GTM motions simultaneously.
Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation.
Established network and credibility in the US enterprise technology or (ideally) the connectivity market.
Experience with or strong understanding of AI-driven buyer discovery,

To make IoT management a breeze for any device, anywhere.
Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.
IoT… a fancy acronym or a secret code?
Join the Wireless Logic Adventure!
Marketing Leadership and Team Influence
Channel and Partner Marketing
Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives.
Market Intelligence and Competitive Positioning
Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group.
Global Marketing Collaboration
Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model.

Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts each brand's existing market identity.
Our model is built on managed connectivity, deep platform capability, and long-term customer relationships.

This listing is sourced directly from Wireless Logic's careers page and normalized into a canonical job model.