Situationgroup

Media Buyer

New York, New York, United States

Sponsorship not specified$65k-$70kDetected 36 days ago

Meta AdsExcelCollaboration

About the role

You are the analytical engine behind the screen.
You'll thrive here if you possess relentless attention to detail, live "hands-on-keyboard" in ad platforms daily, and take pride in flawless campaign execution, consistent tracking setups, and structured data management.
Our office is located in midtown Manhattan, and we currently work in-office four days per week (Monday-Thursday).

Campaign Building & Trafficking: Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok.
Adjust bidding strategies, execute audience exclusions, manage budget pacing, and deploy creative swaps in accordance with planned flighting schedules.
Technical Operations & Tagging: Support pixel governance, conversion mapping, and overseeing event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms.
Cross-Functional Collaboration: Partner with Media Planners and Search Managers to review media plans for operational feasibility.
Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok.
Support pixel governance, conversion mapping, and overseeing event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms.
Partner with Media Planners and Search Managers to review media plans for operational feasibility.

2-5 years of direct, hands-on-keyboard execution experience within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
Fluency in other paid social platforms is a plus.
Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred.
Agency Experience Preferred: Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred.

We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.

Our Company We are Town Hall, a mission-driven agency that harnesses the power of digital to do good.
Town Hall is part of Situation Group, a full-service collective of award-winning advertising agencies.

This listing is sourced directly from Situationgroup's careers page and normalized into a canonical job model.