AMC Networks
Vice President - Retention & Lifecycle Marketing
New York, NY · Exec
Sponsorship not specified$160k-$220kDetected 30 days ago
A/B TestingProduct StrategyCRMResearchCommunicationCollaboration
About the role
- Job Description AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.
- The Company is committed to policy of nondiscrimination in its employment and personnel practices.
Responsibilities
- Drive overall strategy and execution for streaming retention marketing with the goal of increasing engagement and reducing churn across AMC Global Media streaming services
- Develop a deep understanding of subscriber analytics including audience cohorts based on both tenure and viewership behavior for each streaming service
- Develop target KPI goals based on engagement and churn metrics by streaming service in collaboration with Streaming Products, Subscriber Analytics and Research teams
- In collaboration with P artner Management, Streaming Products and Marketing teams, leverage strategic pricing promotions - particularly with partners -- to maximize engagement opportunities and minimize churn risks
- Incorporate different product types (Ad Tiers, Bundles) in overall audience targeting strategies to drive the best retention and winback outcomes
- Work with Owned & Operated Promo Planning, Partner Management, Subscriber Analytics/Research, and Business Intelligence to understand impact of linear and FAST promotion on streaming engagement
- Keep an eye on market changes and developments - particularly across Partner Platforms - that present new opportunities or risks for subscriber retention and our ability to engage our user base
- A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
- Expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights
- Excellent interpersonal skills with a high level of emotional intelligence, including the ability to collaborate between diverse teams and individuals
Requirements
- Bachelor's degree
- 10 -15 years of relevant work experience with least 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus
- Strong knowledge and experience with CRM systems, including segmentation, automation and email platforms
Compensation
- The base compensation for this position is $160,000 to $220,000 commensurate with experience.
Visa & Work Authorization
- Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status,
Apply directly at AMC Networks →Create a free account for alerts like thisView AMC Networks immigration profile
This listing is sourced directly from AMC Networks's careers page and normalized into a canonical job model.