Scottsmiraclegro

Scottsmiraclegro

Director, Sales Strategy

Marysville, OH · Director

Sponsorship not specified$176k-$207kDetected 13 days ago
SalesPublic Speaking

About the role

  • Here at Scotts Miracle-Gro there is no such thing as a typical day.
  • If the role interests you and you would like to be considered we encourage you to apply!
  • At Scotts Miracle-Gro, marketing doesn't stop at the ad-it wins the sale at the shelf and the click on the screen.

Responsibilities

  • Architect Commercial Strategy: Develop and lead the end-to-end Customer and Channel Marketing strategy for key business units, aligning national brand campaigns with retailer-specific execution plans across all channels (Mass, Home Center, E-commerce, Club, etc.).
  • Translate Insights to Action: Leverage shopper insights, POS data, and retailer-specific analytics to uncover growth opportunities and design compelling, insight-led Shopper Marketing and merchandising programs.
  • Lead the Go-to-Market: Oversee the commercialization of all new products, developing retailer-specific selling stories, in-store and online merchandising recommendations, and essential sales materials.
  • Measure and Optimize: Continuously monitor, analyze, and report on the effectiveness of all channel programs, using data to inform future spending and strategy adjustments, fostering a culture of rigorous commercial accountability.
  • A proven Cross-Functional Partner adept at influencing senior Sales and Marketing leaders and bridging internal priorities with external customer needs.
  • Here, you won't just manage programs-you'll architect the commercial strategy.
  • You'll dig into syndicated data, understand shopper behavior, and collaborate with Sales to execute campaigns that are both disruptive and profitable.
  • Develop and lead the end-to-end Customer and Channel Marketing strategy for key business units, aligning national brand campaigns with retailer-specific execution plans across all channels (Mass, Home Center, E-commerce, Club, etc.).
  • Leverage shopper insights, POS data, and retailer-specific analytics to uncover growth opportunities and design compelling, insight-led Shopper Marketing and merchandising programs.
  • You'll be the Commercial Heartbeat, partnering with Brand Marketing, Sales, and Finance to develop and fund programs that drive traffic, increase basket size, and generate profitable volume.

Requirements

  • A Commercial Powerhouse with 8+ years of progressive CPG experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Channel Marketing.

Compensation

  • The starting budgeted pay range for this role will generally fall between $175,700.00 - $206,700.00 per year.

Benefits

  • You are the definitive link between Brand Marketing's creative vision and the Sales team's execution strategy.

Company info

  • Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies.
  • In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
  • Build Winning Partnerships: Act as the strategic partner to the Sales and shopper marketing teams, equipping them with customized channel toolkits, presentations, and resources necessary to secure placement and promotional support with our biggest customers.
  • What We're Looking For
  • Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.
  • We're the brand people trust to grow everything from backyard gardens to big ideas, and we're looking for an analytically-driven, customer-obsessed leader to ensure our powerful brand narratives convert into market share across major retailers.
  • Act as the strategic partner to the Sales and shopper marketing teams, equipping them with customized channel toolkits, presentations, and resources necessary to secure placement and promotional support with our biggest customers.

Equal opportunity

  • Join a company with a strong belief in giving bac k to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.
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