Function Health
Senior Product Marketing Manager
USA · Senior
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About the role
- Function was founded with a singular focus: empower you to live 100 healthy years.
- We're doing that by using the best available technology to make sure people don't suffer or die a preventable death.
- Function has been recognized as one of Fast Company's Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z).
Responsibilities
- Positioning & messaging Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
- Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
- GTM execution Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
- Manage cross-functional stakeholders and timelines from kickoff through retro.
- Data & measurement Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
- Cross-functional influence Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
- Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.
- We don't just ship- we own outcomes and drive results.
- We embrace new tech to deliver better outcomes.
Requirements
- 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
- We prioritize clinical precision- data must be right.
Nice to have
- you've represented your company externally, not just internally.
- Strong measurement instincts:
- you define success metrics before launch and hold yourself to them after.
- AI-native mindset:
- you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do.
- To be a strong fit, you embody our Core Values:
- We don't let perfect get in the way of progress.
- We never compromise on standards of excellence.
Skills
- Experience in health, wellness, or another high-trust consumer category is a plus.
- Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users.
Benefits
- We are ruthlessly aligned to our meission- and leave ego at the door.
- As a Senior Product Marketing Manager, you'll have the opportunity to make meaningful contributions within a fast-growing company helping people live 100 healthy years.
Company info
- Company Overview: Function was founded with a singular focus: empower you to live 100 healthy years.
- We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset.
- We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.
- Function fosters a collaborative and dynamic environment, where every day we are building the future.
- We are aligned in purpose, prioritization, and speed.
This listing is sourced directly from Function Health's careers page and normalized into a canonical job model.