Homebase

Homebase

Senior Marketing Operations Manager (Hybrid)

Toronto · Senior

Sponsorship not specifiedDetected 13 days ago
Data EngineeringGoogle AdsHubSpotSalesforceMarketoCRMRecruitingLeadershipCommunicationCollaboration

About the role

  • At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive.
  • You'll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free.
  • Experience comes in many forms-so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply!

Responsibilities

  • Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
  • Implement marketing tags for new channels and partners to support cross-functional needs
  • Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
  • Build and manage audiences and target segments across marketing channels.
  • Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
  • Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
  • Support lifecycle automation and campaign workflows to improve speed to market.
  • Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
  • We build with empathy, act with urgency, and take big swings that drive real-world impact.
  • Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

Requirements

  • Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
  • Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
  • That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.

Benefits

  • Meals provided, commuter benefits, team offsites, and Customer Days
  • 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
  • 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
  • ⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods
  • 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
  • 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

Company info

  • Make no mistake, we're looking for a builder -someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined.
  • What We Offer (Canada)
  • 💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self.
  • At Homebase, we celebrate diversity and are proud to be an

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Homebase's careers page and normalized into a canonical job model.