Jackson

AVP, Digital Experience & Personalization

Nashville, TN

Sponsorship not specifiedDetected 30 days ago

A/B TestingAccessibilityProduct ManagementSEOContent MarketingCRMHRISLeadershipCommunication

About the role

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Jackson is proud to be an equal opportunity workplace.
The Company is committed to a policy of equal opportunity.

Define and lead enterprise digital experience strategy across web, mobile, landing pages, and owned digital channels.
Drive continuous improvement of customer journeys, site experiences, and conversion pathways.
Define social media content strategy to drive engagement, brand awareness, recruiting, and employee advocacy.
Own employee advocacy technology platforms.
Lead personalization strategy across digital touchpoints using customer data, behavioral signals, and audience insights.
Own content operations including authoring, approvals, governance, publishing standards, workflows, and release calendars.
Lead teams responsible for CMS operations, digital asset workflows, content quality standards, and publishing SLAs.
Partner with marketing sponsors, compliance, and operations stakeholders on content prioritization and execution.
Own enterprise SEO strategy including technical SEO, on-page optimization, content SEO, metadata standards, site architecture, and organic search growth.
Partner with content and web development teams to improve discoverability, rankings, traffic quality, and conversion from organic channels.

Bachelor's Degree in Marketing or a related field required.
8+ years of experience in digital marketing, digital experience, personalization, content operations, SEO, or marketing technology leadership required.
Experience building operation models for enterprise digital delivery and optimization required.
Experience with enterprise CMS, personalization, and customer data platforms such as Adobe Experience Manager, Adobe Target, and Adobe Experience Platform required. Experience with Adobe Real-Time CDP or similar CDP platforms preferred.
Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

Experience with enterprise CMS, personalization, and customer data platforms such as Adobe Experience Manager, Adobe Target, and Adobe Experience Platform required.
Experience with Adobe Real-Time CDP or similar CDP platforms preferred.
Familiarity with analytics and experimentation platforms preferred.
Knowledge of accessibility, governance, privacy, and digital compliance requirements preferred.
Experience in regulated or enterprise-scale organizations preferred.

Define KPIs and reporting frameworks for digital experience health and business performance.

gion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not r

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