Amika Careers
Director, Marketing Intelligence & Operations
Brooklyn, NY · Director
Sponsorship not specifiedDetected 1 day ago
GoData AnalysisProject ManagementCRMForecastingLeadershipCommunicationCollaboration
About the role
- The Director, Marketing Intelligence & Operations serves as the neutral intelligence hub for the marketing organization.
- Establish single source of truth for all marketing data-reconciling insights across multiple tools and teams so leaders operate from aligned data, not competing narratives.
- AI, Data & Tooling Strategy Evaluate and recommend AI and analytics tools that enhance consumer segmentation, audience targeting, creative optimization, attribution modeling, and operational efficiency.
Requirements
- Brooklyn, NY (must be based in + have the right to work in the US) what you'll do:
Nice to have
- readiness criteria, approval gates, contingency planning, and post-launch performance analysis.
- Establish centralized marketing playbooks, launch templates, messaging frameworks, operating documentation, and institutional knowledge repositories shared across all functions.
- Establish upstream leadership alignment mechanisms with key marketing and business leaders to surface risks, clarify strategy, and resolve conflicts early before cascading to broader organization.
- Provide oversight of Creative Operations and GTM Operations workflows to ensure operational excellence, cross-functional alignment, and execution discipline across all marketing initiatives.
- Deep experience with go-to-market planning, product launch orchestration, and portfolio prioritization in complex, multi-function organizations.
- Hands-on comfort with data analysis, dashboarding, attribution modeling, and business intelligence tools-or the ability to learn quickly.
- Familiarity with modern marketing technology stacks, workflow automation, and operational platforms.
- Experience evaluating and implementing AI tools for marketing applications (forecasting, segmentation, optimization).
Skills
- steering conversations and meetings back to aligned objectives, clear deliverables, and concrete next steps.
- Track and communicate marketing's ROI across channels, campaigns, and initiatives.
- establish clear frameworks for budget allocation, spend tracking, ROI measurement, and KPI definition across all marketing functions.
- Ensure financial accountability and visibility into marketing performance vs. objectives.
- marketing automation, analytics, planning, and reporting platforms.
- Reduce tool fragmentation and ensure systems work together seamlessly.
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