Valtech
Senior Digital Marketing Specialist
Canada - Remote · Senior
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About the role
- A workplace culture that fosters creativity, diversity and autonomy
- Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role.
Responsibilities
- Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation strategy, lead nurture programs, and customer journey design.
- Develop audience-led marketing journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization.
- Build lifecycle roadmaps and strategic recommendations supported by performance insights and business goals.
- Partner with performance media teams to align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns.
- Own CRM and marketing automation strategy, governance, platform administration, and best practices across client accounts.
- Manage platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo or Eloqua.
- Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.
- Oversee segmentation frameworks, lead scoring models, data enrichment processes, and audience targeting strategies.
Requirements
- You bring 6-8+ years of experience leading email marketing, lifecycle marketing, CRM strategy, marketing operations, and digital marketing initiatives, preferably within a B2B or agency environment.
Skills
- Our borderless, global framework, which enables seamless collaboration
Company info
- To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.
- Our values of share, care a nd dare
This listing is sourced directly from Valtech's careers page and normalized into a canonical job model.