Pensacola Christian College
Abeka Lifecycle Marketing Manager
Abeka Building, USA · Staff+
Sponsorship not specifiedDetected 75 days ago
Data AnalysisCRMCustomer SupportCommunicationProblem Solving
About the role
- Align lifecycle initiatives with business goals, budgets, and timelines while reinforcing the value and continued use of Abeka products and services.
- Customer Experience and Journey Optimization Map and analyze the customer journey to identify opportunities to improve satisfaction, engagement, and retention.
- Ensure consistent, personalized communication across channels to strengthen relationships and enhance the overall customer experience.
Responsibilities
- include developing and managing lifecycle campaigns across multiple channels, improving customer experience, and increasing lifetime value through data-driven marketing strategies.
- This role will develop, deliver, and support initiatives that drive sustained growth of the Abeka brand through personalized communication, automation, and strategic content.
- Develop, coordinate, and implement lifecycle marketing strategies focused on customer retention, engagement, and long-term loyalty.
- Define and manage post-purchase customer journey stages including onboarding, engagement, renewal, and reactivation.
Requirements
- Bachelor's Degree
- Work Experience Required
- 2+ years in lifecycle marketing
- Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God
Company info
- Create and manage targeted campaigns and automated workflows that nurture customers throughout their lifecycle.
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This listing is sourced directly from Pensacola Christian College's careers page and normalized into a canonical job model.