Hot Topic & BoxLunch
Senior Social Media Specialist
Hot Topic HQ - City of Industry, California · Senior
Sponsorship not specified$75k-$85kDetected 8 days ago
PhotoshopProject ManagementContent CalendarsSocial Media MarketingWritingInfluencer MarketingVideo ProductionPhotographyCommunicationMentoringMicrosoft Office
About the role
- This role stays on top of social trends, understands the fandom and licensing landscape, and ensures content reflects the Hot Topic brand while supporting business goals.
Responsibilities
- The Senior Social Media Specialist supports the execution of Hot Topic's social media strategy by planning, coordinating, and executing owned content and campaigns across all social platforms.
- This role is responsible for managing the social content calendar, coordinating cross-functional partners, and ensuring timely execution of content supporting product launches, licensed collections, brand campaigns, and ongoing business initiatives.
- Working closely with Merchandising, Creative Services, Photography, Video Production, Ecommerce, and Influencer Marketing, the Senior Social Media Specialist helps bring campaigns to life from concept through execution while identifying creative opportunities to drive engagement and brand awareness.
- Help develop and execute short- and long-term social media marketing strategies aligned with brand and business objectives.
- Own the planning, development, and execution of social media campaigns and content plans for assigned business areas.
- Manage relationships with internal and external partners to ensure successful campaign execution.
- Own and maintain the social media content calendar for assigned business areas, ensuring content is planned, prioritized, and executed on schedule.
- Develop creative briefs and manage campaign assets from concept through execution.
- Partner with Social Media Photography, Creative Services, Video Production, Merchandising, and other cross-functional teams to lead the development of engaging content across all social media channels.
- Collaborate with Copywriting and the Social Media team to ensure all messaging and external communications are consistent with the Company's brand voice.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent work experience.
- 4+ years of experience in social media, digital marketing, brand marketing, or content marketing.
- Strong understanding of social media platforms, trends, audience behavior, and best practices.
- Experience managing editorial/content calendars and coordinating multiple concurrent projects.
- Experience analyzing campaign performance and translating insights into recommendations.
- Proficiency with Microsoft Office Suite and Windows-based applications.
- Working knowledge of Adobe Photoshop and Adobe InDesign.
- Experience using social media analytics and reporting tools.
- Ability to travel up to 20%
Compensation
- $75k-$85k
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